In addition to providing an excellent user experience, the development of a website based on SAP Commerce Cloud is also a great investment that ensures a range of business advantages. If a customer wants to return a previously ordered product, the store staff uses the Order Management Cockpit to view that order and mark the product as returned. A customer orders a product online and selects one of the possible delivery options (e.g. in-store). SAP Service Cloud will empower your customer support service due to AI chatbots. Thus, your brand will be available 24/7 providing your clients with consistent and timely help. For the price, you might hope to get features that are only available in the other SAP S/4HANA platforms or through additional paid-for modules.

Companies can either implement built-in modules with ready-to-use functionality or customize these modules by adding extensions in order to tailor them to the unique requirements of certain industries. When you choose Commerce Cloud for project development, keep in mind that you are not limited by this product. By using pre-built integrations with other SAP C/4HANA products, you can add the necessary functionality and extend the frontiers of your website for further growth. SAP Commerce Cloud empowers companies with out-of-the-box modules with ready-to-use functionality.

Users can even use SmartEdit to build on top of old designs on multiple storefronts to maintain a consistent customer view. Different companies use varied combinations of go-to-market models, which means reaching customers through multiple and diverse touchpoints. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Prebuilt integration is based on SAP Integration Suite, which helps connect applications with other SAP and third-party cloud and on-premise applications.

Industry-specific features

We create solutions based on SAP Hybris commerce cloud for over five years, and all our clients are satisfied with the results. To remain competitive, sellers should reach their customers through various channels. Creating and managing separate strategies for each channel is extremely hard and costly, that’s why SAP provides omnichannel capabilities from a single place. A store employee sees the order in the Order Management Cockpit, instantly gets an overview of product inventory to find this item in stock and selects the option to prepare this order for collection. You can control inventory and sourcing processes from a single place, no matter how many stores, warehouses and digital systems are involved.

This training focuses on the principal concepts of working with SAP Commerce Cloud core modules, and the technical implementation/customization of the existing functionalities is the main theme through the entire training. It does not solve project specific problems, but it shows how to tackle most common tasks. SAP Commerce Cloud solutions provide businesses with a trusted e-commerce platform that helps innovate at scale and tap enterprise-wide data to boost profits and customer satisfaction. The tailored portfolio of services help you achieve faster time-to-market, increase project quality, and improve your ROI. A headless commerce platform is one in which the consumer-facing presentation layer is decoupled from the primary back-end, operational layer and connected through open APIs.

You can expect higher initial costs because this approach usually means stitching together multiple best-of-breed solutions, which brings another layer of complexity, from licensing costs to maintenance. The SAP Product Content Management solution enables you to consolidate product data and catalogs centrally and publish them in various channels. SAP Commerce Cloud solutions can help you ease the buying process for your customers with a smooth experience – from search to sales. A combination of intuitive, self-service capabilities and AI-powered merchandising, guided selling, assisted service, and chatbots further aid the buying process and drive more profit at a lower cost of ownership. With SAP Commerce Cloud, you get online customer support of the highest level. The system builds a comprehensive customer profile, so customer service agents can see the entire journey across channels combined with personal data and preferences.

SAP Commerce Cloud cons

Franchises Seamlessly push brand-approved marketing to all locations or specific locations – easily. Check out Forrester’s TEI report to understand the potential return on investment when deploying SAP Commerce Cloud and SAP Customer Data Cloud solutions. SaM Solutions experts with substantial experience in SAP CX Commerce created a proprietary solution — Auction Module for SAP Commerce Cloud — which earned the status of SAP Qualified Partner-Packaged Solution. Such complicated orders are hard to quickly implement without a unified and well-thought-out system.

• Get a basic understanding of asset management with these courses and videos for beginners.
• It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy.
• It is easy to personalize the platform to accomplish all the requirements and manage complicated catalogs and configurations.
• All the product content management capabilities within Commerce Cloud are housed in one easy-to-use, centralized content repository.
• In addition, the inventory visibility module offers transparent details on the stock availability to your customers.

Hear valuable insights from B2B and B2C digital commerce experts, thought leaders, and practitioners. SAP Commerce Cloud also simplifies complex commerce and order processes, so you can engage customers more effectively and connect the demand with your supply chain. Our industry-tested software is built to help you innovate while optimizing profitability and your customers’ experience. By moving to a proven, innovative commerce platform, you can unlock business agility, secure your margins, and future-proof your CX strategy.

TL;DR: SAP Commerce Cloud pros and cons

Talking about SAP commerce, we imply an outstanding digital infrastructure that allows e-commerce business owners to build loyal relationships with their customers by providing seamless CX. Since omnichannel commerce is among the top e-commerce trends now and will be in the future, sap commerce cloud hybris is undoubtedly the best solution to follow this trend. SAP Customer Data Cloud ensures impeccable protection of customers’ personal data, which is a crucial factor in the digital world. Secure registration, login, authentication, consent management and GDPR compliance will help you attract loyal clients and demonstrate respect for personal data privacy. SAP Sales Cloud can improve your commerce business with predictive analytics and visual dashboards displaying sales performance in real time.

The SAP Commerce Cloud solution provides a trusted e-commerce platform that can help you innovate at scale and tap enterprise-wide data to boost profits and customer satisfaction. SAP Hybris provides a hybris marketing solution that allows you to analyze your customer behavior and preferences in the online mode, using various filters. There are also predictive models, marketing planning and segmentation capabilities that help you with marketing analytics. After that, an efficient eCommerce platform is ready for use, while a company can incessantly customize and fine-tune it.

Product content management

Implementation is generally not included and is provided by agency partners. It seamlessly integrates the customer journey across all touchpoints, sap e commerce module reducing friction in the buying process. Service Cloud connects fragmented service channels into a singular unified overview.

A powerful merchandising capability enables us to set fixed locations for certain products on the website, depending on predefined business goals. SAP Commerce Cloud architecture has agility, scalability, and flexibility with cloud-native capabilities. It helps deliver personalized digital commerce experiences, simplify digital transformation, and accelerate time-to-value. Regardless of your industry or business model, this huge digital machine allows for tracing every step of the customer journey, creating relevant and personalized shopping experiences. Digital commerce solutions are capturing the minds of business owners by opening up the way to the global market.

Agents can see what products a customer has recently viewed, and can go above and beyond the call of duty by adding products to a customer’s cart and giving discretionary discounts and free gifts. Each Industry Accelerator has a ready-to-launch storefront for rapid time-to-value and several bespoke features. Commerce Cloud aims to solve these issues with modules aimed at both B2B and B2C users.

While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition. It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy. SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customize the solution to meet your specific needs and manage even the most complex catalogs, products, and configurations for creating exceptional, hyperpersonalized omnichannel experiences.

SAP Marketing Cloud

If you are one of these minds desiring to quickly go to market with a cloud commerce solution that will provide relevant experience to more customers via multiple channels, SAP Commerce Cloud can be a perfect fit for you. A 360-degree view of the inventory across an organization is available from one cockpit and allows customers to easily buy, pick up or return products both online and in-store. Set up the sourcing and allocation rules for the repositories and physical stores to enhance the turnaround time and efficiency. In addition, the inventory visibility module offers transparent details on the stock availability to your customers. The SAP Commerce Cloud is an e-commerce solution that empowers you to scale your ecommerce business and drive huge profits. It is built to fulfill the needs of B2B, B2C, and B2B2B business models.

It has widespread industry relevance

From here, users can effortlessly catalog products by diverse attributes, and bulk-edit, bulk-publish, and bulk-upload multiple products simultaneously, saving time and ensuring consistency. Also, through self-service options like “Organization Management,” where customers can define order approval workflows, and “Quote Negotiation”, where customers can request quotes to be reviewed by managers. The checkout has B2B-friendly features like PO number entry, auto-replenish, and the ability to charge an account rather than a credit card.

With the help of the Experience Management module within SAP Commerce Cloud, you can create the right strategy that will help you reach your customers by tailoring product information to their personal needs. The ability to create and edit product information provided by the Product Content Management module is not enough for efficient eCommerce data management. A good modern seller is expected to anticipate customer needs and desires.

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This allows the business to continually add or enhance the experiential elements of the shopping and buying experience without affecting the core functionality of the platform. It also enables new selling channels such as social media marketplaces, mobile apps, in-store kiosks, and more, with minimal development needed by IT. This canned solution focuses on the presentation and processing of large volumes of product information. We can segment the customers on the basis of their closeness, such as a brand, a style, a color, usability, interests. As a result, customers will get an individualized shopping experience, and our store will get an increased conversion.